The latest Radio Audience Measurements (RAM) reveal that radio stations in South Africa experience a combined listenership of 36.3 million listeners every week. With music streaming services only breaking 7 million local users in 2018, it is evident that radio is the largest format for music consumption across the country. The SABC still dominates this market, operating eight of the top ten most listened-to radio stations in the country. Prevalent in these results, however, i