Ossia Records
- Feb 16, 2017
Why the 90% local content policy is bad
I hate to be the naysayer but I think the 90% rule has a negative effect on our South African music industry. Theoretically, implementing a backdoor protectionist quota on international music should boost the local industry - it forces radio playlist managers to prioritise local content, increasing local revenue which ultimately improves the quality of locally made music. But the reality is more complicated. History shows that some form of protectionism can be beneficial to d
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